Digital Marketing Basic Course in Chennai
With our Digital Marketing Basic Course in Chennai, which is intended for novices and job changers, you may get started on your online marketing adventure. Learn the basics of email campaigns, Google Ads, social media marketing, and SEO. Recognize how digital tactics aid in the online expansion of companies and brands. Gain practical experience with live projects and real-time tools. Ideal for newcomers to the digital world, entrepreneurs, and students.
Description
Looking to kickstart your career in online marketing? Our Digital Marketing Basic Course in Chennai offers a comprehensive introduction to SEO, social media, Google Ads, and email marketing. Perfect for beginners, this course blends practical training with real-time projects. Learn from industry experts and gain hands-on experience to build your portfolio. Start your journey into the digital world right here in Chennai!
What you'll learn
- Search Engine Optimization (SEO) – Learn how to improve website rankings on search engines like Google.
- Social Media Marketing (SMM) – Understand how to create and manage campaigns on platforms like Facebook, Instagram, and LinkedIn.
- Google Ads & PPC (Pay-Per-Click) – Get trained in running paid ad campaigns for better reach and conversions.
- Email Marketing – Learn to design and automate effective email campaigns.
- Web Analytics – Use tools like Google Analytics to track and measure marketing performance.
- Basics of Affiliate & Influencer Marketing – Understand how affiliate links and influencer collaborations drive sales.
Requirements
- Basic understanding of computer usage and internet browsing
- No prior programming knowledge is required
- A computer with access to the internet
Digital Marketing Basic Course Syllabus
- What is Digital Marketing?
- Traditional vs Digital Marketing
- Digital Marketing Channels Overview
- Importance and Scope of Digital Marketing
- Basics of Domain and Hosting
- Introduction to CMS (WordPress)
- Structure of a Business Website
- UI/UX Essentials for Digital Marketing
- What is SEO and How Search Engines Work
- On-Page SEO (Keywords, Tags, Content)
- Off-Page SEO (Backlinks, Social Sharing)
- SEO Tools and Techniques (Google Search Console, Yoast)
- Introduction to Google Ads
- Campaign Types and Targeting
- Keyword Research and Bidding
- Ad Copy, Quality Score, and Metrics
- Facebook & Instagram Marketing
- LinkedIn & Twitter Marketing
- Paid Campaigns vs Organic Reach
- Analytics and Reporting for Social Media